Crowd1 Ponzi Scheme has crashed following a tip off by the BBC Africa Eye but not without a big loss to its investors. The BBC team were able to pull this off successfully by going undercover for a period of six months to expose Crowd1 from interaction with its management and some of their customers.

The investment scheme had all the traits of a Ponzi scheme; the more people you recruit the more money you make, lack of solid products or services, and the promise to make investors instant millionaires. All an investor required was a smartphone that they would use to sell and promote a series of exciting digital product and become instant millionaires.

In addition, the scheme invested heavily in social media campaigns thus luring millions of desperate investors across Asia, Latin America, and Africa. The COVID19 pandemic saw the firm change tact and use webinars to reach potential clients.

One social media video features members buying new cars, enjoying luxury holidays, and constructing new homes. One of the victims, Regina based in South Africa, says that she received video clips of people getting money, driving Ford Rangers, BMW, and Mercedes cars thus convincing her that the scheme was real. However, after investing all her savings she received a paltry Ksh300 (€2.4) after three months.

The scheme described itself as the fastest growing crowd marketing company in the world. The BBC found out that Crowd1 did not have any partnership with Affilgo and Miggster as they claimed on their website.

The BBC team invested in the Titanium package costing Ksh300,000 (€2499) and only got about an hour’s long video content. Upon further investigation, they found out that most of the educational content was plagiarized from other authors or available on the internet.

The Common Market for Eastern and Southern Africa (COMESA) has issued a warning in September cautioning the public that Crowd1 was a pyramid scheme. In addition, Kenya’s financial regulators had warned the public against engaging in fraudulent financial schemes.  

In addition, the governments in Mauritius, the Philippines, Paraguay, New Zealand, Vietnam, Burundi, Namibia, Gabon, and Ivory Coast have all issued warnings against Crowd1 or banned it outright.

However, all has gone up the air and the BBC estimates the scheme made away with between €75 million and €1 billion.

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